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Research papers

Where does the magazine finish and the reader start?

This paper will focus on the results of an ethnographic study, including a sample of women’s magazine readers. Ethnographic studies are a qualitative and in-depth approach, in which research analysts go through a period of close contact with the...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Jaime Troiano, Lidice Salgot
June 15, 1997
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Citation

Troiano and Salgot (1997a, June 15). Where does the magazine finish and the reader start?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/where-does-the-magazine-finish-and-the-reader-start-